disjunctive model

disjunctive model
марк. дизъюнктивная [альтернативная\] модель (модель формирования потребительского отношения, согласно которой потребителю требуется минимальный уровень удовлетворения от наиболее важных свойств товара, а не от каждого свойства)
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Англо-русский экономический словарь.

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